On-Site Optimization
Determine if your website is being seen by search engines and is gathering as many leads and inquiries as possible. On-site optimization can include an internal Search Engine Optimization Audit and a Content Audit.
Off-Site Optimization
An audit of your external Search Engine Optimization is vital for gauging your website's performance with search engines. Off-site Optimization can include a social media audit to determine if your social media is effectively driving more traffic to your website. Off-site Optimization is as important to search engine algorithms as the content on your website.
Competitive Analysis
An audit may also include a thorough competitive analysis. What are your competitors web rankings in key areas compared to you? What are they doing successfully - and could you also do it? What are you able to do or offer that puts you ahead giving you a distinct competitive advantage?
